WAY handled the design, production, and organization of the Press Conference held by the pharmaceutical company Win Medica to launch their new product, TOKOVYS, a plant-based smoking cessation treatment. The event took place on Tuesday, October 15, 2024, at the Athens Capital Center Hotel, with a large attendance of journalists from medical, business, and news reporting sectors.

The speaker panel included Mr. Stylianos Loukidis, President of the Hellenic Pulmonary Society, MD FCCP FERS, Professor at the National and Kapodistrian University of Athens; Mr. Antonis Kyriakopoulos, Director of Primary Care at Win Medica; Mr. Anthimos Chatzigeorgiadis, Product Manager at Win Medica; and Ms. Giota Koufaki, Medical Director of the company.

Following the presentations, Mr. Dimitrios Tryfon, Chairman of the Board, and Mr. Christos Sotiropoulos, Vice Chairman and CEO, provided an overview of Win Medica and the company’s investments.