WAY at the Medicines for Europe Annual Conference
WAY was responsible for the communications strategy and execution of the Medicines for Europe Annual Conference, held in Athens on Wednesday, June 10, 2026, and co-organized by Medicines for Europe and the Panhellenic Union of Pharmaceutical Industry (PEF).
Institutional and Industry Participation
The conference was attended by Minister of State Akis Skertsos, representing Prime Minister Kyriakos Mitsotakis; Minister of Health Adonis Georgiadis, Deputy Minister of Health Marios Themistocleous, Secretary General for Industry Lefteris Kritikos, and Member of the European Parliament Nikos Papandreou. They were joined by leading representatives of Greece’s institutional bodies, senior executives from major European pharmaceutical companies, government representatives from European Union Member States and high-ranking officials from European institutions.
