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WAY for the Press Conference of the PanHellenic Union of Pharmaceutical Industry

Η Way για τη Συνέντευξη Τύπου της Πανελλήνιας Ένωσης Φαρμακοβιομηχανίας
WAY organized, conducted, and communicated the Press Conference of the PanHellenic Union of Pharmaceutical Industry (PEF) focused on current developments in pharmaceutical policy. This event took place on Wednesday, October 31, 2018, at the Divani Caravel Hotel. Speakers at the Press Conference included Mr. Theodoros Tryfon, President of PEF; Mr. Dimitris Giannakopoulos, CEO and Deputy
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WAY on the Scientific Meeting “Modern Cervical Pathology in the Service of 21st Century Women”

Σύγχρονη Παθολογία Τραχήλου στην Υπηρεσία της Γυναίκας του 21ου Αιώνα
WAY was assigned the organization of the Scientific Meeting under the title “Modern Cervical Pathology in the Service of 21st Century Women”, held on Sunday, 12 March 2017, at the B & M Theocharakis Foundation for the Fine Arts and Music. The Scientific Meeting was held on the occasion of the International Women’s Day and
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WAY on the launch of Aptima mRNA HPV Test of AENORASIS

WAY was assigned the co-organization of the Press Conference for the launch of the product Aptima mRNA HPV Test, the most advanced protection for women against cervical cancer, by the company AENORASIS, held on Thursday, 24 November 2016, at an upscale Athens hotel. The presentation of the Aptima mRNA HPV Test involved the participation of
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WAY on AENORASIS

WAY was assigned the design and implementation of a comprehensive Communication Strategy by the pharmaceutical company AENORASIS. Specifically, WAY undertook the organization and monitoring of the Press Office, public relations, media relations, publicity management and CSR programme support. AENORASIS is a Greek pharmaceutical company, successfully operating in the health sector, offering innovative and reliable prevention,
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