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WAY on the launch of Aptima mRNA HPV Test of AENORASIS

WAY was assigned the co-organization of the Press Conference for the launch of the product Aptima mRNA HPV Test, the most advanced protection for women against cervical cancer, by the company AENORASIS, held on Thursday, 24 November 2016, at an upscale Athens hotel. The presentation of the Aptima mRNA HPV Test involved the participation of
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WAY on AENORASIS

WAY was assigned the design and implementation of a comprehensive Communication Strategy by the pharmaceutical company AENORASIS. Specifically, WAY undertook the organization and monitoring of the Press Office, public relations, media relations, publicity management and CSR programme support. AENORASIS is a Greek pharmaceutical company, successfully operating in the health sector, offering innovative and reliable prevention,
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