WAY was assigned the design and implementation of a comprehensive Communication Strategy by the pharmaceutical company AENORASIS. Specifically, WAY undertook the organization and monitoring of the Press Office, public relations, media relations, publicity management and CSR programme support.

AENORASIS is a Greek pharmaceutical company, successfully operating in the health sector, offering innovative and reliable prevention, diagnostic and treatment solutions. In 2017, Aenorasis has a nineteen-year dynamic track record in the health sector and is currently:

• The exclusive partner of internationally renowned medical and pharmaceutical firms for the importation and sale of innovative products in Greece.
• A reliable partner for the majority of health professionals in the fields of Oncology, Haematology, Nephrology, Rheumatology, Dermatology, Gastroenterology, Gynaecology, Cytology, Nuclear Medicine, Anaesthesiology and General Surgery.
• A Marketing Authorization Holder for high-specification pharmaceutical products.
• A key supplier of high-technology and precision medical devices and materials for all hospital units in Greece, with a strong distribution and technical support network.
• An innovative company in the provision of significant medical diagnostic products, which underline the value of prevention and prompt diagnosis in Women’s Health.