WAY was assigned the Digital Campaign and Social Media promotion for the product Sofargen® spray of the pharmaceutical company WinMedica. The cooperation of WAY for Sofargen® spray pertains to the design and implementation of the Digital Campaign, the Media Plan and the design and management of the product’s Social Media channels on Facebook and YouTube.
Sofargen® spray is a special, modern medical device in powder form, indicated for the treatment of small skin injuries, especially abrasions, scrapes, cuts, superficial wounds and skin breakdown in general. Thanks to its pioneering formulation with kaolin and silver sulfadiazine, Sofargen® spray contributes to the restoration of the injured tissue in a safe, natural and quick way. Specifically:

• It creates a protective mechanical barrier on the wound
• It keeps the wound dry
• It prevents microbial infection
• It aids and accelerates the healing process

Sofargen® spray is the ideal solution for minor wounds and sores and is considered indispensable for the first aid kit at home and wherever minor accidents might occur.

Facebook: /sofargenspray
YouTube: Sofargen® spray